If you don’t write a meta description yourself, Google will sometimes create one by pulling text from your content. If your description isn’t compelling, they probably won’t click over to your site. If you don’t have meta tags, there’s no way you’ll be able to get views or readers on your web pages organically.īesides your title tag, the meta description is the first impression that users will have of your site. Meta tags don’t appear on a page itself, but they do show up in a page’s code and on search engine results pages (SERPs). They are snippets of text that serve as descriptions for your web pages. You can think of meta tags, which are closely related to title tags, as the foundation of SEO. To understand title tags, you should first know what meta tags are.
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That’s why I’m going to tell you how to master your title tags so that you’ll get more clicks and conversions.īut first, what exactly is a title tag, and how can it boost SEO? Ross Hudgens of Siege Media says that using the right title tag can improve your CTR by anywhere from 20-100%.Īnd we all know that a higher CTR means a higher conversion rate. If your page is ranking but not getting clicks, your title tag might be to blame.
You can optimize title tags to boost your rankings and site traffic, too. That means that title tags are almost as vital to your site’s performance as the actual content on your web pages.
In fact, title tags are the second most important SEO factor right behind content, according to Moz. Title tags are far more important than you might think. Have you ever wondered whether title tags still matter when it comes to SEO? Here’s the critical and little-known piece of the puzzle that’s easy to forget about: the title tag. All of that works seems to have been for nothing! You write a top-notch piece of content, publish it, promote it, and wait for traffic to pour in.īut over the coming days, you find that your masterpiece has gotten far fewer clicks than it deserves.
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